Whether you have a Calgary Web site or are looking to establish a web presence in Calgary or anywhere else around the globe, you will need to examine these critical 10 web design usability issues:
1. Good Impressions Last
Studies have shown that the human eye generally reads a webpage in an “F” pattern, from top left to right. Therefore, the hottest screen area on your business website is the top left area. Post your critical info there, especially your corporate logo. The only exception to this may be to center the logo in the top area if the logo is symmetrical. Overall, your website needs to create a great first impression and establish confidence and trust in your visitor. A Web design should not hinder or overwhelm content or branding on any page, including the home page.
2. Keep Navigation Clean & Consistent
It is ideal to have consistent and universal navigation on your Calgary business website. This means having a main menu that can access all pages at any time and this menu is “above the fold” – see notes below for that.. This makes it easy for users to find the information they need and also maintains confidence in their experience with your company. Having supporting menus such as breadcrumbs or contextual “previous” and “next” buttons or links to related items will reinforce your web presence’s overall usability. Consistency is so important, and remember that navigation, such as text links and a site map, is also used by search engine robots when indexing your web site pages for their search results.
The most important part of of having a site is getting people to come to your site. You really do need people to come to your site.So what’s the optimal way to get people to your website? There are essentially only 2 types of traffic. Paid & Free. So what does that mean? You can either buy clicks or there are still ways to get free traffic.
In going the paid route to get folks to your site,you can use services like Microsoft adCenter and techniques referred to as PPC (aka Pay Per Click). Now,what happens here is that you tell Yahoo,for example, how much you can pay for each visitor. Depending on the amount of competition you might end up payng a lot or a little per click. From a few cents to several dollars. So obviously it can get real pricey. Still people do it beacuse it’s quick, reliable and predictable traffic. This model works at getting people to your site.
Another example of a technique is the pay per impression. In this case you don’t spend per click,you buy a certain number of impressions usually measured in CPM – Cost Per Thousand. And there are various banner ad networks which you can join and upload your banners and pay regardless of how many clicks for the set number of impressions. In this approach you might get a ton of visitors or none at all.
















































