Up until a few years ago there was no such thing as social bookmarking software as social bookmarking is still a very new idea. However with the speed at which technology, especially internet technology moves, it is now highly popular and has become a very common method of promoting websites.
The idea of social bookmarking is quite simple really – you take the URL of some content page and you post this to a social bookmarking site and it is available to be seen by the community of that site. Some of the really big sites like Digg are some of the most popular sites on the whole of the Internet and they have millions of visitors each day. It’s called ‘social’ bookmarking because the members of the site can vote for the submissions that they find interesting and the popular ones with lots of votes get a ton of publicity hence why it becomes a useful method of promotion.
However, getting your content voted on a popular site like Digg is not actually that easy as there is so much competition but there is another advantage – the backlink to that content. The bookmarks you create at these sites are all backlinks to your content and because you get to enter in some additional information such as a title, description and some tags, you are able to ensure that your desired keywords are anchored in the backlink (the title text is usually used as the anchor text of the URL) which means that you have the ability to create powerful, keyword anchored backlinks to any piece of content you desire.
But stay with me here – why stop at a single site for your bookmarks? Social bookmarking sites are now so popular that there are literally thousands of them on the Internet! You are free to use as many of them as you like to promote your content. There’s only one thing stopping you and that is time. You can usually bookmark a page in just a minute or two but when you’re hitting multiple sites this time soon adds up and before you know it, an hour has gone by! This is where the use of automated software comes into its own.
Social bookmarking software can cut that time down to a tiny fraction of what you would spend doing it manually. It can automate the submission process to all of those sites for you. There’s various products around and they all work differently but a decent one would allow you to enter your bookmark information just once and it submit that bookmark to a whole load of sites all on auto-pilot. This is what computers were designed for – why spent your time if you don’t have to?
It doesn’t matter what you are trying to promote – it might be videos, photos, articles, podcasts or all of those bundled into a blog; anything that could be useful or entertaining to others is viable and makes a worthy contribution to a social bookmarking site and when you have automated software at your disposal you have the power to create a ton of backlinks to your content in just minutes!
IMAutomator is a free tool that automates the process of building backlinks to your website. It is social bookmarking software that submits your bookmark to many sites in a completely automated fashion and also allows you to drip-feed your submissions over several days which is better for SEO.
