There is no doubt about it, the internet is better than the old-school ads that lawyers used to use like yellow books, newspapers … even TV in some areas. The internet is by far the best place for clever Attorney Marketing experts to get the internet clients over other lawyers in their backyard. Good news – if you haven’t started marketing your law firm on the web yet, you haven’t lost too much ground, and can still make money. Here are strong suggestions to get you new clients from the internet:
1. SEO, SEO, SEO. Start to SEO your website. You are missing out on people looking specifically for you every day. There are literally thousands of searches every month by someone looking for an Employment Lawyer (or your area of law) in Riverside (or your city). Bottom line, you need to be found on the search engines, ideally the first page. That is what SEO does for you. If done well, SEO will get you on the first page for the most-searched keywords potential clients are using to find an attorney.
2. Don’t Try This At Home – Yes, there are many tagging changes you can do to help yourself, but there is only so much changing of your important tags like title/description/keyword, improving your headings, bolding your text and other simple SEO techniques you can do yourself. Why do people hire you? Because you’re an expert. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your homework. Don’t just hire someone who is good at getting florist sites on Google. Make sure they are good at optimizing law firm sites, as lawyer sites are very competitive and difficult to get on page one.
3. Is Your Web Site Impressive? – Think like an Attorney Marketing Professional. Don’t go on the cheap for this one. You are competing with others who know the value of first impressions. Think of your site as a something to bring you clients. The real goal of your lawyer marketing is to get them to call you. A good site will capture the searchers who are looking for you on Google and don’t know who you are yet, but make sure you keep the referrals that others lawyers pass on to you!
Check up on them too. Go To Google and search Lawyer Marketing, or Lawyer SEO. If their own website shows up for those highly-competitive lawyer marketing terms, then they should have the ability to get your web site ranked high too. Depending on your city and practice area, (some like Criminal are more competitive than others) you could expect to pay one to three thousand dollars a month or more for a qualified SEO professional. But if thousands of people are looking for your specialty, do you think you would get at least one to two clients a month? What would you make from those cases you want?
Lets say someone gets referred to you, where are they going to go to look YOU up? Absolutely! The web! So when they type your name into Bing, be certain that what they see is top quality. The last thing you want is for someone to be so unimpressed with your site that once they find you, they go back to Google and retain a different lawyer.
Take your law office to the next level. If you want to succeed at attorney marketing, use these tips and take advantage of the power of the web. Good luck, share your success too! I will be happy to help!
Anthony Flores of www.seoandppcmanagement.com… is an authority in Adwords Management and PPC Management
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