One of the hottest topics in the world of SEO has been keyword density. Does keyword density really exist, and what kind of effect does it have on your rankings? What’s the perfect keyword density to use on your website, and how do you determine what it is? Understanding the ins and outs of this highly debated topic will improve your website’s SEO.
Keyword density is of course the percentage that a keyword or key phrase shows up in the content of your website. If the word “cars” shows up 10 times in a 200 word article, then the density for that word is 5%. Additionally, if the words “red cars” show up 5 times, you still have a 5% density because the phrase still takes up 10 words out of 200 words.
In the earlier years of SEO, many people believed that trying to achieve an exact density was the true key to improving their rankings. Many people began trying to estimate exactly what they should try to shoot for, with some people estimating perhaps 2-3% and other estimating very high numbers such as 8-10%. After all of this time, what’s the true answer for the keyword density you should shoot for?
However, these days we know that for SEO there is not a specific, targeted keyword percentage that is going to improve your rankings. There is no exact science, and it’s unwise to try to achieve a specific keyword density just because you think it will improve your rankings.
This means that as you prepare your content you should keep a focus on including your keyword phrases wherever they make sense to be used. You might have a general guideline for yourself, such as trying to include the phrase every 100 words, or once per paragraph or so, but you should not worry about hitting a targeted percentage.
More important is to ensure that you use the words you are targeting for SEO, and to make sure that you do not overuse them. It’s entirely way too easy to overdo yourself while pursuing a keyword density. If you think you have used a phrase too much, then you probably have. Your visitors will be turned off, and you can even get punished in the rankings of the search engines as a result.
Another important thing that you’ll want to remember is that besides your content, other areas of your website can be affecting the level of keyword density that you have. For example, the terms used in the links within your menus show up in the search engines, as does the description you enter in your META tags and the title you have at the top of the browser.
Keyword density has proven to be more fiction than fact. Yes, you want to include your keywords and include them often enough so that you get “credit” for them. But there is no such thing as a perfect keyword density for SEO, and you shouldn’t force keywords in to try to meet any precise figure.
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