If you want to become successful at Internet Marketing and make serious money online you have to find a way of driving targeted traffic to your website.
This brings me on to Pay Per Click advertising which is one of the most popular Internet Marketing techniques. Here I am going to give a simple breakdown of exactly what Pay Per Click advertising is and some tips to ensure you do not waste your money on it.
A Pay Per Click advertising campaign is where you pay a certain pre-determined amount of money every time someone clicks on your advert that takes them through to your website. There’s a number of different types of Pay Per Click adverts but I am going to concentrate on the one most commonly used by Internet Marketers. They are the ads that appear (normally on the right hand side) of search engine results. You will notice these every time you do a Google search.
PPC ad campaigns can be very cost effective, this is because you only pay when your ad is clicked on, this means if you do get your target market horribly wrong it will not cost you an arm and a leg. This is because if you’re targeting the wrong people it’s not likely they will be interested in clicking on your advert.
On the other hand though Pay Per Click adverts can be an Internet Marketers nightmare and drain your money quickly. This is because to compete in a large niche such as Home Business or Internet Marketing you will have to pay quite a high click rate (around $2-4) because there is a lot of competition for that niche. You need to make sure then that your site is high converting otherwise you will be paying a lot to advertise but not get any returns as you’re not building a list and therefore not making many sales.
So then you need to have a high converting site in order to use Pay Per Click advertising effectively. A way to find out whether your advert is a high converting one is to create multiples of adverts and run them against each other (known as split testing if you run 2 against each other). Then you can analyse each site and see which was the highest converting, in the future you will use the higher converting ad and discard the lower converting one.
Here are different things you want to consider when comparing websites: Change the headline around; you could run one advert that had a positive headline and one with a negative headline, for example: “Make lots of money online here for free” – positive “Don’t be a sucker, visit my site for online marketing techniques” – Negative. Changing the headline is just one aspect of testing Pay Per Click ad campaigns; also consider changing the layout of your site, the styles of font, lengths of text, with or without videos and picture.
When you have found out which ads are the worst converting discard them and stick with the one you know is/are the highest converting. This will make your PPC ads cost effective as a large percentage of people that click on your ad will submit their details to you. This will build your list and inevitably make you money if you advertise to your list effectively. Keep your costs low and profits high…simple!
Another way to making your ads high converting is by choosing the correct keywords. The more popular the keyword the higher you have to pay per click because there’s more competition (as mentioned before). To start out you might want to pick a smaller niche within Internet Marketing rather than competing for keywords such as “make money online” or “home business” etc. You can do this by thinking outside of the box, think about what other things your target market may be interested in and pick those keywords, the Google keyword tool can really help you with this!
A top tip is if you are in a Internet Marketing business such as YourNetBiz you can choose the name of one of the top performing marketers as you keyword then put a “?” after their name as your headline. For example; Joe Bloggs? Find out the REAL FACTS about internet marketing here No holds barred FREE internet marketing report….This can take some of the traffic the higher performing marketer is creating and give it to you.
Offering something for free within your ad will also be popular; it doesn’t have to be the best product in the world just something that will be of real benefit to the viewer. This could be a free report on Internet Marketing with some helpful tips, this is what I do and it has worked well! The key to using Pay Per Click adverts it to test different ads against each other and find out which are the highest converting.
In my opinion if you new to Internet Marketing use free marketing first of all such as social networking before venturing into PPC advertising, this is because you can afford to test your PPC ads after you have gained money from free Internet Marketing techniques. After you do start using PPC ads effectively though your list can grow very quickly and you can stand to make a lot of money.
This article came from the laptop of Jonathan Pitts. Jonathan is one of the higest rated Internet Marketing Mentors in the UK and has mentored people from all over the world to create their own profitable Internet Marketing business. Fed up with the Hype in the Internet Marketing World he has created a Truth Report giving the honest facts on how to Earn Money Online.
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