If you do PPC Advertising, and do not do your keyword research, you are throwing money away. Fortunately, there ARE easy ways to do this research, and help point you in the right direction of a good advertising strategy.
What’s the purpose of keyword research? Keyword research tells you what people want to search for on the Internet. If you have a Pay per Click campaign, you can put the keywords people enter in the most into your ads. Putting the keywords wherever you can – particularly the article’s headline, the text, and even the URL – will help it become more visible to these users. The more instances of these keywords your ad has, the likelier people searching for those things will come across it and go to it. There’s a lot more involved in this process.
So while the first element is to mirror what someone is typing in, the second element is to take that list and narrow it down to what keywords to bid on to effectively sell what you have. Now this list may grow, but once you start with a good core list of words, then you can do different variations of that core list. But we need a good starting point and proper keyword research and some common sense will help us build that list.
Let’s give a car business as an example. Google AdWords can tell you how often people enter the terms ‘cars,’ ‘used cars,’ ‘cars for sale,’ ‘used BMW for sale,’ and other items of that into the search engines. These are mere examples, and if you want to give this a legitimate try, it is suggested that you search for many more than that.
You find that there have been 151,000,000 searches using ‘cars’ this month. Wow, 151 Million searches! You would think that is an awesome keyword. However, you are very wrong. It would be a waste of money to bid on the word ‘cars’, even if it is the most popular of your word list. Now, you are wondering, but why. The simple answer is that a person searching for ‘cars’ could be searching for any number of reasons. Therefore, it is not specific enough. What if all you sold were ‘used cars’?
Using that term will get you closer to the best keyword. Even that gets 550,000 searches a month. However it may not be exactly what you want. Again, you should be wondering why. If you only sell BMW cars, then you still need to be more specific. Do you understand what direction we are going now? You need to employ your common sense here. You need to find a list of keywords that is relevant to exactly what your are selling. In this case, ‘used bmw for sale,’ would be the best choice.
You should continue your research by including all cities you are selling to and maybe even narrow your research more by including a model number. For example, ‘used 325 bmw for sale in Los Angeles’. That would give you the most accurate information for your clientele.
Anthony Flores of www.attorneymarketingetwork.com… is an authority in Attorney Marketing and Lawyer Marketing. Contact us with proven PPC and SEO results for attorney’s all across the country.
Fatal error: Call to undefined method VideoPopPlus::getLightPopElements() in /home/private1/public_html/Affiliate-bookmarks.com/wp-content/plugins/videopop_plus/videopop_plus.php on line 487
