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Marketing Successfully On The Internet

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Oct 222009

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The constantly changing nature of the net means that marketing has to take a multi-pronged approach to have any effectiveness online. You have to use methods of marketing that have been shown to work, and you have to spread your eggs out among many baskets so that when one thing crashes down you’re still ahead of the game. Here are three of the most commonly used and effective methods for marketing online. SEO Optimization Let us look at the Search Engine optimization, wherein the first page optimization has a strong usage with higher percentage of clicks. I t has become highly competitive to have the first page. Determining key words have become scarce as they were all almost exhaustive. SEO is based around using keywords and keyword phrases in the content of a site to encourage a search engine to rank it higher. Just spamming it endlessly won’t help much, but it should be included in choice areas, such as in the site title, in meta tags, and in headings and main descriptions. A lot of web developers use common keywords like ?golf clubs?. If you instead come up with a more specific keyword or phrase like ?golf clubs in Chicago? or ?handcrafted golf clubs,? it will make your chances better. There are several free tools available that list the popularity of keywords and show how much they appear in the search engines each month. Using these will help you customize your Web page because you will be aware of how popular the keyword phrase is each month. For example, if your keyword appears on the search engine?s first page listing, but still only shows up in 100 searches each month, the traffic to your site would still be pretty limited. Once you’ve gotten the basics of keyword usage down, it’s time to move on to link exchanges. Many search engines will rank your site based on what other sites link to it, and what sites you link to in turn. Also keep in mind that the overall quality of linking sites matters more than simply getting as many links as possible. You can get people to link to you in a variety of ways. Simply asking the webmaster is one obvious (and probably free) method. Another is to outright buy a link, which is a service offered by some sites. It can be worth it to buy a link until you get popular and then let it go, once you’ve had time to build things up. A single PR8 back link is worth more than a hundred back links from a lower ranked site. To be blunt, having too many back links from low rated sites can even be damaging to your site. Why? This is true because a back link counts just like a vote for your site. Google isn?t likely to reward a site with a high PR if they are associated with too many lower ranked sites. Another thing to be careful of is accidentally back linking your site to one that has been blacklisted by Google. If you do this, your site is also likely to be blacklisted and may never recuperate from this. Page Rank in the vicinity of 5 and above yield good results. PR of the backlink is also a required qualification. Beware of spam links and better to rely on major link providers such as Yahoo or DMOZ which are worth its value. Blogs, As mentioned earlier, consumer created media is a key factor in the development of the Internet. This fact can be shown by taking a look at the mammoth effect blogs had during the last Presidential campaign. A majority of most online searches include blogs on the first page of their listing. Blogs are important for many reasons. One is because they usually contain information people want. For example, more than 50 percent of the purchases customers make on the Internet were preceded by a search for additional information. In many cases, the information they needed was available on a blog. Plus, blogs give them the chance to read someone else?s opinion on something and people are usually extremely interested in comparing opinions on the items they are interested in. Some of the major search engines sort rankings partially according to update frequency. Many blogs update every single day. You can figure out how powerful those two factors are when combined without too much trouble, can’t you? Since blogs form a complex spider’s web of links and social networking, getting on a blog is an easy way to spread your name around rapidly. The traffic you can get from landing on just one good blog is enormous. In Summary, Though there are other marketing tools , as a fisrt step, it is better to go for Search Engine Optimization Remember that the key is to getting quality links, getting on quality blogs, and using effective but trustworthy keyword strategies. Put it all together and you’ve got a marketing strategy that really works, with very little cost. Justin Harrison is an internationally recognised Internet Marketing Expert and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.

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Honest Riches Review

Honest Marketing Movement
Relationship Marketing Is Main Priority
By  Terry Detty
Added on 07/10/2008
  
Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is performed with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers.

It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationships and attracting customers to their products and services but also how to retain them.

A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was developed to sell low cost goods to a larger group of customers.

Leonard Berry and Jag Sheth originated this marketing, in 1982. It was started in B2B markets and industries, which involved long term contracts for many years. Over the period of time, various marketing strategies were improved and relationship marketing was one of them.

Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selective decision. In such a kind of market, businesses try to maintain their clients by providing comparatively better products and services and hence, achieving customer loyalty. And once it is achieved it becomes difficult for competitors to do well in the market.

The customer turnover wasnt paid much attention because the main focus was on customer satisfaction. This kind of marketing was initially named as defensive marketing.

Offensive marketing is the marketing strategy where not only new customers are attracted, but also the sales are stepped up by increasing the purchase frequency. This kind of marketing concentrates on freeing dissatisfied customers and acquiring new customers.

According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing. And according to another research done by cross-sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty-five to eighty-five percent of the profit.

Usually high cost is incurred when getting new customers, so if sufficient number of existing customers is retained, there will be no need of acquiring new customers.

Once the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation. This maintains the unit sales volume and there is an increase in dollar-sales volume. The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.

Since the existing customers are familiar with the process, it will take less time and money to educate them about the procedures putting fewer burdens on employees also and making them feel more satisfied with their jobs.

The customers are divided into groups based on their loyalty. This procedure is known as relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate and partner.

Due to the advancement in computers and Internet, software has been developed to facilitate customer relationship management. With the help of this software the tastes, activities, preferences, and complaints of customers are tracked. Almost all the companies have this software in their marketing strategy, which benefits the customer as well as the company.

Thus the main aim of relationship marketing is to construct and maintain relationship with committed clients who are meant to bring profit to the company. The other benefits achieved are confidence building and social benefits.

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